Luke Brookner Joins Fela for North American Representation

Fela has signed East London-based director Luke Brookner to its roster for commercial representation.

Brookner is known for blending polished visual craft with a naturalistic sensibility, creating work that feels sharp, clever, and current. He has directed campaigns for major brands including Adidas, Netflix, Puma, Pinterest, Nike, and Electronic Arts, and has built a specialty working with elite athletes such as Paul Pogba, Jack Grealish, and Declan Rice.

His short film Heirlooms earned multiple British Arrows nominations, including one for Best Direction, along with the Grand Prix Award for Performance at Kinsale Sharks and Gold and Silver honors from Creative Circle. His work has also been recognized by Berlin Commercial, 1.4 Awards, Aesthetica Short Film Festival, and Ciclope.

Brookner's approach centers on performance and believability, whether the tone is comedic or more serious, favoring subtlety, instinct, and honest, sometimes awkward moments over anything overly polished.