About

Created in the revolution, Fela, co-founded by veteran Director X and long time manager and business partner Taj Critchlow is a lifestyle brand that celebrates inclusion and diversity. A production company that specializes in making cutting edge content in the realm of music videos, commercials, documentaries and films. Our core strength is having the innate ability to tell cultural stories authentically while being a voice for the unheard and underrepresented. Our mantra is: “Own Your culture, Tell Your Stories.” Our team of directors have created groundbreaking music videos for Drake, Rihanna, Kendrick Lamar, Rosalia, Jay Z, SZA, Coldplay, Black Eyed Peas, Eminem and many more. Some of the brands we’ve produced commercials and branded content for include: Nike, Samsung, Disney, Spotify, Pyer Moss, Converse, Virginia Black, Bud Light, Four Seasons and Puma. Just recently we began our official evolution into long-form content, producing a feature-length documentary titled Underplayed. The film explores gender inequality through the lens of the electronic music scene and the women championing change over the summer festival season.