A Toronto and Los Angeles-based production company that specializes in making cutting-edge content in the realm of music videos, commercials, documentaries and films.
Nathan Burland, professionally known as This Was Needed, is a filmmaker and creative director whose work pushes the boundaries of visual storytelling, transforming everyday scenes into extraordinary narratives.
Under the banner This Was Needed, Burland embodies the ethos of global connectivity through artistic collaborations. In his work, he aims to foster spaces where creativity can thrive, diverse perspectives are celebrated, and ultimately, the impact is felt. He has developed a distinctive style that is technical and innovative, blending profound storytelling and nuanced characters. He’s collaborated with brands including Adidas, Google, Wireless Festival, Libero, and Nike, as well as artists like Rema, Headie One, Shenseea, Wizkid, Pa Salieu, Gunna, and M24.
Born and raised in South London, Burland moved first to Vancouver in his early teens and then later to Toronto. He earned his Bachelor’s Degree in International Business and pursued a career in soccer before finding his way to filmmaking. He participated in The Remix Project, an incubator providing integral filmmaking skills, coupled with working at Fela, gaining comprehensive hands-on experience in various facets of production.
