Emma Higgins
A Toronto and Los Angeles-based production company that specializes in making cutting-edge content in the realm of music videos, commercials, documentaries and films.
menu
Emma Higgins
The Work Biography
Official Trailer
Sweetness
Rockstar Energy
Energy in Motion
Best Buy
Back To School
McCain
Checkout
Jessie Reyez
No One’s In The Room
Chime
Payday Came Early
George Brown
A Class of Our Own
YouTube
Introducing Shorts
Cheetos
Mac N Cheese
A&W
Symphony No. 399
Rae
Manifesto
Warped depravity in pop bubblegum packaging: Emma Higgins is a writer and director drawn to stories she hasn't seen before, told through a genre lens.
Known for her striking visual style, sharp sense of tone and humanistic approach to complicated characters, she is a distinctive voice across film, music videos and commercials.
Emma recently made her feature debut as writer and director of Sweetness, a coming-of-age story for the digital age that asks where the line falls between innocent fandom and twisted obsession. Starring Kate Hallett and Herman Tømmeraas, the film premiered at SXSW 2025 to critical acclaim for its darkly funny, empathetic take on adolescent loneliness. Sweetness brings the pop aesthetics and heightened worlds of Emma's commercial and music video work into the feature space.
The roots of Emma's voice trace back to growing up in the gloom of the Pacific Northwest, where, to a soundtrack of Avril Lavigne, she developed her love of storytelling. A self-taught filmmaker, she has built a body of work across commercials and music videos defined by eye-popping art direction and unexpected worlds. She has directed videos for Jessie Reyez, Mother Mother, Tegan and Sara and Ingrid Andress, with Jessie Reyez's "No One's in the Room" winning Video of the Year at the 2021 JUNO Awards. Her commercial work includes Rockstar Energy, YouTube, Chime, Subway, Cheetos and Best Buy.
Across film, music and advertising, Emma brings a wicked sense of humour, an instinct for the strange and a real tenderness for the people at the centre of her stories.
Emma recently made her feature debut as writer and director of Sweetness, a coming-of-age story for the digital age that asks where the line falls between innocent fandom and twisted obsession. Starring Kate Hallett and Herman Tømmeraas, the film premiered at SXSW 2025 to critical acclaim for its darkly funny, empathetic take on adolescent loneliness. Sweetness brings the pop aesthetics and heightened worlds of Emma's commercial and music video work into the feature space.
The roots of Emma's voice trace back to growing up in the gloom of the Pacific Northwest, where, to a soundtrack of Avril Lavigne, she developed her love of storytelling. A self-taught filmmaker, she has built a body of work across commercials and music videos defined by eye-popping art direction and unexpected worlds. She has directed videos for Jessie Reyez, Mother Mother, Tegan and Sara and Ingrid Andress, with Jessie Reyez's "No One's in the Room" winning Video of the Year at the 2021 JUNO Awards. Her commercial work includes Rockstar Energy, YouTube, Chime, Subway, Cheetos and Best Buy.
Across film, music and advertising, Emma brings a wicked sense of humour, an instinct for the strange and a real tenderness for the people at the centre of her stories.