Emma Higgins
A Toronto and Los Angeles-based production company that specializes in making cutting-edge content in the realm of music videos, commercials, documentaries and films.
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Emma Higgins
The Work Biography
Best Buy
Back To School
McCain
Checkout
Jessie Reyez
No One’s In The Room
George Brown
A Class of Our Own
YouTube
Introducing Shorts
Cheetos
Mac N Cheese
Jessie Reyez
Fraud
A&W
Symphony No. 399
Rae
Manifesto
Mother Mother
Hayloft
In the gloom of the Pacific Northwest, to a soundtrack of Avril Lavigne, Emma Higgins forged her creative voice.
Warped depravity in pop bubblegum packaging, Emma is interested in telling stories she hasn’t seen before through a genre lens.
A prolific director in the commercial and music video spaces, she gained recognition for her work on Jessie Reyez's "No One’s in the Room," which won Video of the Year at the 2021 Juno Awards. She has also collaborated with major brands such as Rockstar Energy, YouTube, Cheetos, A&W, and Best Buy. Her obsession with color, wardrobe, art direction, and hair and makeup consistently elevates her work, giving it a unique and memorable visual style.
Emma has directed short films that have been screened at prestigious festivals, including The Atlanta Film Festival, CFC Film Festival, Sacramento Horror Festival, Citizen Jane Film Festival, and Hollyshorts Film Festival. She is currently in post-production on her debut feature film Sweetness, a project that has been over a decade in the making, set to premiere in 2025.
In addition to her directing work, Emma has been a core member of We Direct Music Videos (founded by Daniel Kwan) since 2018, hosting regular events in Los Angeles to foster community and promote the betterment of the industry.
She’s a reformed Christian horse girl but can still do a killer french braid, she’s lived in a converted dominatrix sex house with plexiglass walls, she once got morning drunk with Wayne Gretzky in an airport, and has lived in three major cities so far. Ultimately, she’s a softy with a punk rock heart.
A prolific director in the commercial and music video spaces, she gained recognition for her work on Jessie Reyez's "No One’s in the Room," which won Video of the Year at the 2021 Juno Awards. She has also collaborated with major brands such as Rockstar Energy, YouTube, Cheetos, A&W, and Best Buy. Her obsession with color, wardrobe, art direction, and hair and makeup consistently elevates her work, giving it a unique and memorable visual style.
Emma has directed short films that have been screened at prestigious festivals, including The Atlanta Film Festival, CFC Film Festival, Sacramento Horror Festival, Citizen Jane Film Festival, and Hollyshorts Film Festival. She is currently in post-production on her debut feature film Sweetness, a project that has been over a decade in the making, set to premiere in 2025.
In addition to her directing work, Emma has been a core member of We Direct Music Videos (founded by Daniel Kwan) since 2018, hosting regular events in Los Angeles to foster community and promote the betterment of the industry.
She’s a reformed Christian horse girl but can still do a killer french braid, she’s lived in a converted dominatrix sex house with plexiglass walls, she once got morning drunk with Wayne Gretzky in an airport, and has lived in three major cities so far. Ultimately, she’s a softy with a punk rock heart.