Managing Partner & Executive Producer
With her start at Propaganda Films, Fuliane Petikyan has spent years leading, advising and completing projects as a creative producer. Fuliane’s eye for talent and passion to tell compelling visual stories has led her to serve as Head of Production, Agency Producer, Executive Producer and now as Managing Partner/Executive Producer at Fela.
Fuliane has worked as a trusted producer for an innovative roster of directors such as Director X, Karena Evans, David Dobkin, Dave Meyers, Bradley & Pablo & Daniel Russell. Artist collaborations include Drake, Lizzo, Post Malone, J Balvin, Rosalia, Usher, Maroon 5, Coldplay, David Guetta, Bebe Rexha, Lil Wayne, Migos, Nikki Minaj and Black Eyed Peas. Brand collaborations include Dolby, Spotify, Mattel, McDonald’s, Nike, Popeyes, Ford, Porsche and Nissan. Some of Fuliane’s award-winning projects include Taylor Swift “You Need To Calm Down”, which took home Video of The Year at the VMA’s and Roslia’s “Con Altura,” which took home Best Latin video. Other award-winning projects include Drake’s “God’s Plan,” which took Video of The Year at the BET Awards and “Porsche Encounter,” which won the award for best CGI at the AICP Awards.
Fuliane also serves as the President of the Music Video Production Association — widely recognized as the official organization representing music video production companies. Fuliane consistently pushes the boundaries to explore what’s possible in film, commercials, and music videos.